ПКОЯз. Англ. Бизнес курс
Give Russian equivalent to the term: currency
Срок рекламы
Употребить до указанного срока
Срок действия
Срок употребления
Give English equivalent to the term: Независимый распространитель
salesperson
door-to-door selling
independent distributor
personal selling
Give the right term to this definition: The whole product, inc. name, packaging, instructions, reliability, after-sales etc
Sagging product
The sell-by-date
End-product
Total product
Give Russian equivalent to the term: Marketing mix
Формула продвижения товара
Способы рекламы
Формула рекламы
Формула маркетинга
Give English equivalent to the term: Концепция продаж
Sales concept
Selling concept
Marketing concept
Promotion concept
Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with .............................
emotional appeal
quality appeal
financial appeal
rational appeal
Give the right term to this definition: Dividing a market into distinct groups of buyers, who have different requirements or buying habits
Market segmentation
Market strategies
Marketing research
Market opportunities
Give English equivalent to the term: Реклама по периметру спортивной площадки
swimming-pool advertising
sport advertising
perimeter advertising
ground advertising
Give English equivalent to the term: Дополнительный продукт
Value-added product
Supplementary product
Additional product
Added product
Give English equivalent to the term: предложение о снижении цены на упаковке товара
multipack
in-store demonstration
in-store promotion
on-pack price offer
Give Russian equivalent to the term: promotional coupons
Реклама, основанная на премии
Рекламные купоны
Возмещение цен с отсрочкой
Купон на последующую покупку
Give English equivalent to the term: Маркетинговое исследование
Market inquiry
Marketing research
Market research
Promotion research
Give English equivalent to the term: Скидка при покупке за наличные
Money-refund offer
Price-cuts
Cash rebates
Cents-off
Choose the right word to fill in the gap in the following sentence: An agent, who receives a percentage of the sales is a......................
retailer
salesperson
commission agent
independent distributor
Choose the correct term for the definition: Organic products, usually food, that will go bad after a certain amount of time.
The-sell-by-date
Perishables
Total product
Sagging product
Give English equivalent to the term: Рекламирование
Promotion
Public relations
Publicity
Marketing
Choose the correct term for the definition: Products, which are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
Generic product
Augmented product
Perishables
Core product
Give English equivalent to the term: Размещение
Positioning
Place
Promotion
Placement
Answer the question: what are the ways to value brands?
The brands can be valued by the following methods: premium offer and the relief from royalty method.
The brands can be valued by the following methods: premium profit method and the relief from royalty method.
The brands can be valued by the following methods: premium offer method and the relief from tax method.
The brands can be valued by the following methods: premium profit method and the relief from tax method.
Give Russian equivalent to the term: Market opportunities
Изучение возможностей рынка
Возможности рынка
Рыночные исследования
Рыночные стратегии
Give Russian equivalent to the term: direct consumption
Прямое потребление
Потребление для производства
Прямые расходы
Прямое расходование
Give English equivalent to the term: Систематическая реклама
commercials
systematic ads
billboards
classified ads
Give the right term to this definition: Advertising agency is a company specialising in producing and placing advertisements for clients
Price sensitive buyers
Prospective buyers
Service consumers
Potential customers
Give Russian equivalent to the term: going rate
Повышенная ставка
Средняя ставка
Обычная ставка
Плавающая ставка
Give English equivalent to the term: Сделки по оказанию услуг
Service producer
Service provider
Consumer service
Service transaction
Give Russian equivalent to the term: Trial of a product
Вкус продукта
Проба продукта
Испытание продукта
Первичная покупка продукта
Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ...............................
Market economies
Marketing audit
Economies of scope
Economies of scale
Answer the question: What are market opportunities?
Market opportunities are the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.
Market opportunities are collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product).
Market opportunities i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.
Market opportunities are profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.
Answer the question: What is advertising?
Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.
Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.
Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.
All the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.
Give Russian equivalent to the term: Advertising media
Рекламное СМИ
Носитель рекламы
Способ рекламы
Вид рекламы
Answer the question: What is a marketing concept?
The 'marketing concept' is profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.
The 'marketing concept' assumes that resisting consumers have to be persuaded by vigorous hard-selling techniques to buy non-essential goods or services.
The 'marketing concept', on the contrary, assumes that the producer's task is to find wants and fill them.
The 'marketing concept', i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.
Give Russian equivalent to the term: Service provider
Поставщик услуг
Потребитель услуг
Производитель услуг
Организатор услуг
Choose the correct term for the definition: A selling style based on identifying and meeting the customer's needs.
hard-selling techniques
customer-oriented selling
marketing concept
product oriented selling
Answer the question: What is an economic price?
Economic price is the one which sounds lower than it really is.
Economic price is the price that the customers expect to pay and may be at either of the levels of economical price or, more probably, somewhere in between.
Economic price is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.
Economic price is that pertaining to luxury goods or goods generally thought of as generous presents.
Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality.
Premium
Well-known
Bonus
Poor quality
Give Russian equivalent to the term: Potential customer
Потенциальный клиент
Перспективный покупатель
Новый покупатель
Будущий покупатель
Give Russian equivalent to the term: Promotion mix
Стратегия рекламы
Формула маркетинга
Маркетинговый комплекс
Набор методов рекламы
Give English equivalent to the term: Исследование рынка
Market inquiry
Promotion research
Marketing research
Market research
Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole .....................
sales contract
franchise agreement
distribution agreement
licensing agreement
Give the right term to this definition: A signboard, usually outdoors, for advertising posters? American English variant is billboard
Hoarding
Poster
Classified ad
Commercial
Give the right term to this definition: Hours on radio & TV with largest audience, esp. the evening hours specific time in a broadcasting schedule, when a commercial may be shown
Spot
Media
Prime time
Commercial
Give English equivalent to the term: Демонстрация (реклама) товаров в магазине
on-pack promotion
in-store promotion
cents-off
in-store demonstration
Give English equivalent to the term: Конкурс продаж
Trade show
Sales contest
Consumer exhibition
Consumer contest
Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ………..
Franchise agreement
Distribution agreement
Sales contract
License agreement
Give English equivalent to the term: Специальное предложение
Cents-off
Cash rebates
special offer
Money-refund offer
Give English equivalent to the term: Трудоемкий характер
Labour intensive nature
Labour nature
Hard-selling technique
Hard-labour technique
Choose the right word to fill in the gap in the following sentence: A brand name is valuable not only for the main products that are represented by the name, but also for a complete range of .......... assets that accompany that name
Intangible
Tangible
Current
Fixed
Answer the question: What is a personal selling?
Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.
Type of promotion which communicates with targeted receivers in a way that is not feasible by using other elements of the promotion mix. It involves any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and/or final customers.
Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.
Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.
Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............
Up-branded
Unbranded
Branded
Down-branded
Answer the question: What are the five stages a prospective buyer moves through to decision of buying a product?
In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: awareness, interest, evaluation, trial and adoption.
In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: interest, trial, awareness, evaluation and adoption.
In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: trial awareness, interest, adoption and evaluation.
In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: trial, awareness, interest, evaluation, and adoption.