The marketing mix, i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market. The best-known classification of these elements is the '4 Ps': product, place, promotion and price.
The marketing mix is collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product).
The marketing mix is profitable possibility of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.
The marketing mix is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.