Англ. Яз. Язык СМИ (курс 1)

Верна ли грамматическая конструкция в данных предложениях? A) Virtual advertisements may to be inserted into regular television programming through computer graphics B) It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience

Верна ли грамматическая конструкция в данных предложениях? A) Radio advertising were a form of advertising via the medium of radio B) Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device

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______ in fiction is the opposition or straggle between forces or characters

Выберете правильный ответ: What is a personal selling?

_______________ may be agreeable, optimistic, involved, detached, impassive, indifferent, critical, contemptuous, ironical, cynical, etc

For recycling to __________ root as a social system, individuals, employers and government must recognize the importance of conserving the environment of our planet Earth

Выберите правильный вариант: The authors of the later 14th-century alliterative poems either inherited or developed their own conventions, which resemble those of the Old English tradition in only the most general way.

Also examples from the text should be ____________ to show how the author creates this or that kind of atmosphere, what words and stylistic devices help him to do it

Данное слово имеет следующие значения: retrieval

The Guardian and The Financial Times provide _____ financial information and much professional advertising

Вставьте пропущенное слово: Press advertising encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted __________ such as local newspapers and trade journals on very specialized topics

Выберете правильный ответ: What are the ways to value brands?

Выберете правильные варианты: A person’s correspondence is usually private, meant only for

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Верна ли грамматическая конструкция в данных предложениях? A) Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers B) Online ads is delivered by an ad server

Выберите правильный вариант: The field of linguistics has almost completely neglected the achievements of this period

Выберите возможные варианты: Hunts, feasts, battles, storms, and landscapes were described with a brilliant concretion of detail rarely paralleled since, while the abler poets also contrived subtle modulations of the staple verse-paragraph to accommodate dialogue, discourse, and argument.

Верна ли грамматическая конструкция в данных предложениях? A) Airtime is purchased from a station or network in exchange for airing the commercials B) Radio is an expanding medium that can be found not only on air, but also online

Выберите правильный вариант: The expression alliterative revival should not be taken to imply a return to the principles of classical Old English versification.

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Верна ли грамматическая конструкция в данных предложениях? A) As education has become more broadly disseminated throughout society by the schools, attention has shifted from theoretical or technical grammar as an intellectual preoccupation to prescriptive grammar suited to pedagogical purposes, which starting with Renaissance vernacular nationalism. B) Grammar increasingly parted company with its older fellow disciplines within philosophy as they moved over to the domain known as natural science, and technical academic grammatical study has increasingly become involved with issues represented by empiricism versus rationalism and their successor manifestations on the academic scene. Подберите правильный ответ

Верна ли грамматическая конструкция в данных предложениях? A) In the 17th century, members of Solitaires (a group of hermits who living in the deserted abbey of Port-Royal in France) produced a grammar that has exerted noteworthy continuing influence, even in contemporary theoretical discussion. B) Drawing their basic view from scholastic logic as modified by rationalism, these people aimed to produce a philosophical grammar that would capture what were common to the grammars of languages—a general grammar, but not aprioristically universalist. Подберите правильный ответ

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Верна ли грамматическая конструкция в данных предложениях? A) This grammar has attracted recent attention because it employs certain syntactic formulations that resemble in detail contemporary transformational rules, which formulate the relationship between the various elements of a sentence. B) Roughly from the 15th century to World War II, however, the version of grammar available to the Western public (together with its colonial expansion) remain basically that of Priscian with only occasional and subsidiary modifications, and the knowledge of new languages brought only minor adjustments to the serious study of grammar. Подберите правильный ответ

Верна ли грамматическая конструкция в данных предложениях? A) Emphasis is put on correct pronunciation and choral (group) and individual drilling is use B) Authentic listening and reading texts are used more often, rather than artificial texts simply produced to feature the target language Подберите правильный ответ

The text must be _________ well subdivided into logically complete parts

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The _____________ is, therefore, closely related to atmosphere and altitude

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Вставьте пропущенное слово: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with emotional

Вставьте пропущенное слово: A form of press advertising is classified advertising, which _____________ private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service

Вставьте пропущенное слово: Internal mail within a company or between branches of the same firm is usually in the form of

They give ________ space to opinions

Выберете правильный ответ: Consumers are often prepared to pay high prices for _______ brands, which they believe represent high quality

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Верна ли грамматическая конструкция в данных предложениях? A) The average cost of a single thirty-second TV spot during this game have reached US$3.5 million (as of 2012) B) Some television commercials feature a song or jingle who listeners soon relate to the product

Верна ли грамматическая конструкция в данных предложениях? A) They hoped they will have a better life there B) After a stormy voyage across the Atlantic, their small ship, the "Mayflower", reached the shores of the new land

Вставьте пропущенное слово: Promotional techniques based on giving the consumer facts and technical information are concerned with _____________ appeal

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Верна ли грамматическая конструкция в данных предложениях? A) Then Morse invented a code that used dots and dashes for the letters of the alphabet B) The pencil had wrote the dots and dashes on a narrow piece of paper

If possible the student should ___________ a few words about the novel from which the excerpt is taken

Вставьте пропущенное слово: The billboards are often lighted; ___________ being backlit, and others employing spotlights

The ____________ may be sympathetic or impassive, cheerful от serious, vigorous or matter-of-fact, humorous or melancholy, familiar or official

Данное слово имеет следующие значения: issue